Manly and contemporary
The teddy for the man who says he would never buy one. These are characters first: James Bond, Batman and the Riddler, the Rolling Stones and the Beatles, even Monty Python's dead parrot, and whichever characters Steiff has licensed lately. They are made as proper collector bears rather than novelties, and the joke lands better for it.
They tend to work as gifts precisely because they are unexpected. A fan of the films or the band gets a piece of it that is not a plastic figure, and a collector gets a limited edition.
This group is for grown-ups, and the makers mark it as such: these are display pieces, not toys.