A gift for an adult
Adults are harder to buy a teddy for than children, so this branch sorts by taste rather than by relationship. Start from what the person is like, not from how you know them.
For someone who will actually hug it, there are the soft and comforting ones. For someone who notices craft, the design-led pieces: handmade and finely finished. For the person who would never admit to wanting a bear, there are the unlikely ones: Bond, Batman, and the rest. For someone who loves old things, the vintage bears with a history already. And for the big occasions, graduation, retirement and long service, there is a group of their own.
All of these come from makers whose teddies are still around decades later.