Which teddy? Let's find out.

This guide is here to take the pain out of finding the right teddy among the hundreds we have in stock: the right one for a newborn, for a friend who is retiring, for a child who loves Moomins, or for yourself after a long week. This guide is built on years of conversations in the Helsinki shop.

So the guide starts with the person, not the product. Choose who the teddy is for, then what it is for, and each step narrows the shop to a short list that fits. Every list is short on purpose: only teddies that suit the age and the purpose, and never more than you can actually look through.

If you already know exactly what you want, the brand collections and the search are quicker. If you don't, start here.