A familiar face
Some children do not want a bear. They want Moomintroll, or Hello Kitty, or the Frog Prince from the story they ask for every night. The teddies here are those characters, made properly: Charlie Bears' Moomin range, Steiff's fairy-tale figures and a few others that a child will recognise on sight.
What separates these from the merchandise on a supermarket shelf is that they are made as teddies first and characters second. They are built like the rest of the maker's range, with the same care in the face, and they hold up to years of play.
They are also one of the easiest birthday gifts to get right. If you know one character the child loves, you know what to buy.